The 'Marketeers'...
Yesterday, I had an ‘opportunity’ in conjunction with the doctor from Integrative Medicine to give a demo to our marketing department.
As an aside I don’t want to hear any crap about what I am about to say here – I used to be in marketing.
To say that these people have ever been on the ball or even useful would be the understatement of the century – we have received virtually NO help from them
Before my demo – the doctor I work with gave a talk – they kept interrupting her – which was fine she welcomes questions – but I did not get the feeling they really grasped what she was discussing. Some of them had some great questions though. One woman in particular was really annoying – not only did she interrupt to discuss her own PERSONAL experience with Acupuncture – she started spouting off about Acupuncture as if she was an expert on the subject. Now I personally do not have a problem with people discussing their experiences but don’t act like an expert unless you are one. She was saying that acupuncture is one of the oldest forms of medicine some 3,000 yrs old – and this may well be true – but again this was not even the gist of the talk. She was a good mouthpiece in regard to being a ‘cheerleader’ for the cause.
So I got up to do my demo – I gave my history, my credentials and then began talking about Yoga and the first thing I said was Yoga is 5,000 years old (which it is) – Yoga is also associated with an ancient system of medicine known as Ayurvedic (Medicine) – Yoga is one aspect of this practice. I talked about the current class offerings and then I led the ‘Marketeers’ in a Yoga demo – it was well received and I was given a round of applause.
I am hoping that this meeting is helpful in getting more clients/patients and in breaking down the barriers to using Alternative Medicine as a valid method of healing.
Labels: Marketing, Medicine (ancient), Modern Medicine, Yoga
0 Comments:
Post a Comment
<< Home